Using financial reports and accounts of your chosen 'WPP' analyse the Case Study

Using financial reports and accounts of your chosen WPP analyse the results of the organisation highlighting trends in performance utilise appropriate and relevant ratios and analysis techniques - Case Study ExampleNotably, the connection that was selected is AKQA that mainly deals in ideating and intention of digital products. This analysis would be aimed at creating the best use of financial ratios in ensuring that the caller-outs performance is effective.AKQA is an affiliate beau monde that is under the WPP group of companies in the United Kingdom. Notably, the company mainly deals in creating innovative ideas and implementing the ideas to come up with the most digital products for their clients. In addition, the company deals in content creation, e-commerce, digital marketing, as well as product designing. Currently, the companys major headquarters are assemble in London, United Kingdom and San Francisco, United States of America. As a company that mainly deals in digital p roducts, AKQA has a social media team of practitioners who have unique expertise in innovation and leadership thusly providing the companys clients with a strong and stable competitive advantage. Notably, this helps the company to successfully traverse done multiple geographical regions, financial platforms and economic channels in delivering continuous solutions to its clients. Evidently, the company has branches in several(prenominal) countries such as Netherlands, Germany, China, USA, UK, India and France. The company keeps financial records that can be used to analyse the various ratios that evaluates the companys performance over a specific period 20.Looking at the companys annual report, it is evident that the company recorded a negative margin in billings between 2011 and 2012. Notably, the company recorded a decrease of -0.9% which resulted from a reduction in billings from 44,792m in 2011 to 44,405m in 2012. In addition, the company recorded a +3.5% increase in the amount of revenue. Evidently, the increase was as a result of the spread out in the amount of revenue from 10,022m in 2011 to